Contractor marketing agency

Built like a jobsite.
Measured like a P&L.

Marketing Inventors engineers the lead system behind booked-out crews: paid ads, conversion-first websites and AI follow-up that answers every homeowner in under a minute.

$28M+
Contractor revenue influenced
6.2x
Average ad ROAS
<60s
Speed to lead
Contractor standing in front of a home construction jobsite at dusk
Booked estimates
142
Ad spend
$6,100
Window
Last 30 days
Trade
Roofing
RoofingHVACPlumbingElectricalRemodelingSolarConcreteLandscapingGeneral ContractingRoofingHVACPlumbingElectricalRemodelingSolarConcreteLandscapingGeneral Contracting

Sound familiar?

You don't have a lead problem. You have a system problem.

Three leaks drain almost every contractor account we audit. Fixing them in isolation never works, so we rebuild the whole path from click to booked job.

  1. 01

    Leads that go cold in 10 minutes

    Homeowners call three contractors. The one who answers first books the job. Nobody on your team is answering at 7pm.

  2. 02

    Ads that burn budget on tyre-kickers

    Boosted posts and broad targeting bring price shoppers, not $18k roof replacements. Wrong creative, wrong offer, wrong audience.

  3. 03

    A website that can't close

    No offer, no proof, no booking. Traffic lands, reads for nine seconds, and leaves to your competitor's page.

Winning ads · Construction & home services

Real campaigns, real leads, real numbers.

Live results from contractor accounts we manage. Same offer testing, targeting and follow-up system we would run for your trade.

01Concrete

Resendiz Concrete

San Jose, CA

Date
May 1 to 31, 2025
Campaign
Lead Generation
Audience
San Jose, CA · 18+

Leads

38

Cost per lead

$40.67

CTR
0.98%
CPC
$3.81
CPM
$37.35
Reach
22,386
Spent
$1,545.35

Why it won

Wide open-age targeting across San Jose generated strong reach of over 22,000 people. The campaign delivered 38 leads for a concrete business, where longer sales cycles make each lead highly valuable.

02Fireplace & Home Services

Penguin Fireplace

Las Vegas, NV

Date
May 1 to 31, 2025
Campaign
Lead Generation
Audience
Las Vegas · M+F · 30 to 65+

Leads

32

Cost per lead

$48.44

CTR
0.91%
CPC
$3.33
CPM
$30.27
Reach
20,597
Spent
$1,550.11

Why it won

Broad local targeting across Las Vegas with a wide age range drove strong reach at a low CPM of $30.27. The campaign delivered 32 leads efficiently, making it a solid performer for a home services business in a competitive market.

03Concrete Design

Engrave Concrete Design Inc.

San Jose, CA

Date
May 1 to 31, 2025
Campaign
Lead Generation
Audience
San Jose, CA · Age 18+

Leads

24

Cost per lead

$60.76

CTR
1.61%
CPC
$5.98
CPM
$95.93
Reach
6,104
Spent
$1,458.29

Why it won

San Jose targeting outperformed Hayward with a higher CTR and more than triple the leads. Broader city reach with the same open-age audience proved more effective for concrete design services.

What we run for you

One team for the whole growth machine.

9 capabilities
  • 01

    Paid Advertising

    Meta, Google, TikTok and LinkedIn campaigns managed to ROAS, not impressions.

  • 02

    Smart Websites

    Conversion-first contractor sites wired into your CRM from day one.

  • 03

    Sales Funnels & Landing Pages

    High-intent estimate and quote pages built to convert cold traffic.

  • 04

    AI Automation & AI Agents

    AI agents that answer, qualify and book jobs while your crew sleeps.

  • 05

    AI CRM & Pipeline Systems

    A pipeline your office actually uses, with automation doing the chasing.

  • 06

    Content & Video Production

    Jobsite creative and scroll-stopping video built for performance.

  • 07

    SEO & Local SEO

    Map pack visibility and city-by-city rankings that compound month over month.

  • 08

    Social Media Management

    Always-on proof of work across the platforms homeowners actually use.

  • 09

    Appointment Setting

    Speed-to-lead follow-up that turns enquiries into estimates on the calendar.

The process

Live in 21 days. Reporting on booked jobs from week one.

01

Market & offer teardown

We audit your ads, site, follow-up and close rate, then map the offer your market will actually respond to.

02

Build the lead system

Creative, landing page, CRM pipeline and AI follow-up go live together, not as nine disconnected pieces.

03

Scale what books jobs

Weekly reporting on cost per booked job. Winning angles get more budget, losers get cut fast.

Contractor results

We report on booked jobs, not impressions.

First month we spent $4,200 on ads and signed $86,000 in roof replacements. The follow-up texts alone paid for the retainer.
Roofing contractor3-crew operation
We used to lose half our calls after 5pm. Now the AI agent books them and my office manager just confirms in the morning.
HVAC company owner$4M/yr revenue
Two agencies before this sent reports nobody could read. These guys report on booked jobs. That's the only number I care about.
General contractorCustom homes & additions

FAQ

Straight answers.

Do you only work with contractors?+

Construction and home services is where our winning ad library lives: roofing, HVAC, plumbing, electrical, remodeling, solar and general contracting. That focus is why we can launch with proven angles instead of guessing.

How fast do leads start coming in?+

Paid campaigns typically produce qualified leads in the first 7-14 days. SEO and organic compound over 3-6 months and we run them alongside ads, not instead of them.

What ad budget do I need?+

Most contractor accounts start between $2,000 and $5,000 per month in ad spend. Below that there isn't enough data to optimise toward booked jobs.

Do you replace my current website?+

Only if it's costing you money. Often we start with a dedicated landing page and CRM, then rebuild the main site once the lead system is producing.

Next step

Get the winning ad angles for your trade and market.

On a 30-minute call we'll show you the ads working in your trade right now, where your leads are leaking, and what a system built for your market looks like.

Book a free strategy call

No contracts. No jargon. Just cost per booked job.